Markets in India never stay the same for long. Walk through any busy lane this year and you’ll notice it: designs are getting bolder, lighter, and more personal. What once felt occasional is now part of everyday styling. This trend explains why imitation jewellery continues to dominate the wholesale and retail space in 2025.
This year’s trends speak directly to what people want: flexibility, heritage with a twist, and fashion that feels effortless. If you’re a retailer or someone building collections, here are the trends you can’t afford to miss.
1) Two Tones in One
Gold or silver? Buyers no longer want to pick. The mix of both tones in a single piece is the trend everyone’s talking about. The blend makes ornaments feel fresh and versatile, something buyers can carry from day to night with ease.
- Long chains with silver bases and gold detailing are suddenly everywhere.
- Chunky bangles mixing matte gold and glossy rhodium have become wedding season favourites.
- Younger buyers like how these blends give them freedom to wear one ornament across many outfits.
- For wholesalers, this means carrying designs that don’t sit still on shelves. They move fast because they work for everyone.
2) Big Rings Taking Center Stage
Rings used to quietly complete a look. In 2025, they’re doing the talking. Large statement rings are back, and customers love pairing one bold piece of imitation jewellery with simple outfits.
- Stones in oversized settings are being styled with both sarees and jeans.
- Retailers benefit here because rings are low-cost but high-margin items.
- Adjustable sizing has made it easier for wholesalers to ship rings without endless exchanges.
- The best part? Buyers rarely stop at one—they come back for more, which helps build repeat business naturally.
3) Kundan for Every Day
Kundan has always been about weddings. But now, lighter Kundan work is part of everyday wear. The change is huge, and it’s creating an entirely new market. More buyers now see Kundan as something they can wear casually without waiting for a special occasion.
- Simple chokers or studded danglers are being worn casually, not just during festivals.
- Pastel stones and subtle off-whites are replacing heavy reds and greens.
- Retailers see buyers picking up small Kundan accents for work events or family gatherings.
- Wholesalers like Kanhai Jewels have started rolling out Kundan designs made exactly for this kind of demand.
4) Pearls with a Twist
Pearls were once all about classic strands. In 2025, they’re layered, mixed, and reshaped into something fresh. Buyers now see pearls as playful and modern, no longer tied only to vintage or traditional looks.
- Multi-layer necklaces include pearls alongside metallic charms or coloured beads.
- Jhumkas with pearl clusters are trending in workplace fashion.
- Even men’s accessories, such as brooches and shirt buttons, are quietly picking up pearl touches.
- For younger buyers, pearls now feel modern and versatile, no longer something tied only to vintage styles.
5) Pieces That Do More Than One Job
Versatility is now a must. Buyers want value, and they love ornaments that can transform. Detachable designs are one of the fastest-growing categories in imitation jewellery this year.
- Necklaces that can split into two smaller chokers are big sellers.
- Earrings that switch from full danglers to small studs in seconds are gaining traction.
- Some bridal sets now include pendants that can be reused as hair accessories.
- For sellers, this is a smart investment because one product can meet multiple needs and win over budget-conscious buyers.
6) Earthy Shades Leading the Way
Bright reds and greens will never disappear, but earthy shades are having their moment in 2025. Think muted olive, deep brown, charcoal, and dusty pink.
- Oxidised looks in these tones are becoming go-to pieces for everyday wear.
- Younger buyers prefer muted shades because they blend well with fusion outfits.
- Photos of these tones look striking on social media, which boosts demand further.
- For wholesalers, earthy palettes are proving to be steady movers across regions, not just seasonal hype.
Conclusion
Trends in imitation jewellery for 2025 show us one clear thing—buyers want variety without compromise. They are choosing designs that adjust with their lifestyles, pieces they can wear to a family wedding and then again at a casual dinner. From dual-tone finishes to detachable sets, this is the year where flexibility and creativity matter as much as beauty.
For business owners, the opportunity is sitting right in front of you. Stock the pieces that match these changes and you’ll see customers coming back. Work with experienced partners like Kanhai Jewels who understand how to balance tradition with fresh ideas.
Don’t wait for buyers to walk away to competitors who act faster. Get these trends on your shelves now. Be the store that introduces what’s next, not the one trying to catch up later. 2025 belongs to sellers who move quickly and set the tone for others to follow.