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Factors that Affect American Diamond Jewellery for Reseller’s Longevity

July 13, 2022
Factors that Affect American Diamond Jewellery for Reseller’s Longevity
The demand for American diamond jewellery has been on the rise in recent years, resulting in a growing number of wholesalers providing this product. But with so many companies offering these products, the market has become saturated with brands. As a result, it’s become increasingly challenging for wholesalers to stand out from the crowd and increase their reseller longevity.
As you begin your search for an American diamond jewellery supplier, there are several factors you should take into consideration to help ensure your business thrives long term.
Let’s explore some important considerations when vetting potential suppliers of American diamond jewellery!
Reputation and Credibility
Reputation and credibility are two of the most vital factors to take into account when vetting potential American diamond jewellery suppliers.
  • Your supplier’s reputation will help you determine how well they take care of their customers and how willing they are to provide a high level of customer service.
  • You should also ask questions about the company’s track record, including any negative feedback from past clients and how they handle customer complaints.
  • If you find an imitation jewellery supplier with strong reviews and a good reputation, then you can feel confident that they’re an honest and reliable business partner.
Payment Options
These ornaments are often sold in higher volumes than other products, which can make them more affordable for buyers. However, this lower price point does not always mean that the quality of the product is lower as well.
  • When selecting a supplier, look at their pricing options to ensure you are getting a fair deal.
  • Some manufacturers may offer you imitation jewellery at wholesale prices that are higher than what they charge retail customers or they may offer you discounts on bulk purchases (such as buying 100 pieces instead of one piece each).
  • You should also ensure that all of their sales channels (online and brick-and-mortar stores) are operating at all times so you can rest assured that your product will always be available for purchase.
Inventory Assortment
Your supplier should offer a diverse range of inventory. This includes items like engagement rings, wedding bands, earrings, bracelets, and more.
  • In addition, they should stock all types of colours, materials, and sizes. This will ensure your business has an array of options to choose from.
  • The right assortment could mean the difference between success and failure for your American diamond jewellery reseller business.
  • If you only focus on one item or style of jewellery, it’s easy to run out of stock quickly.
  • Thus, it can lead to a drop in sales and ultimately result in the closure of your business account.
Shipping Speed and Reliability
It is crucial for you to know how quickly the supplier can ship your order to you. If you want to buy directly from the manufacturer instead of going through an intermediary dealer, make sure they have a reliable shipping method that won’t take weeks or months to arrive at your doorsteps.
  • If possible, look into using USPS Priority Mail which takes 2-3 days for delivery.
  • UPS Ground is also a good choice because it takes 6-10 days for most locations throughout the country,
  • If you don’t receive your products on time, you could lose customers as they wait for their orders to arrive.
Responsiveness and Flexibility
Your American diamond jewellery manufacturer should be responsive and flexible.
  • A good supplier will be able to meet your needs and expectations at all times.
  • Whether you require customizing a product or just want to ensure that your order is processed quickly, they are always ready to accommodate your requests.
  • Many suppliers offer a variety of ornaments and services along with a hassle-free experience to their resellers.
The best way to ensure your American diamond jewellery business remains a distance ahead of your competition is to choose a well-established company with a history of excellence and success.
Look for years in business (as opposed to simply months); client testimonials, happy customers, successful leadership, growth, their online presence; and last but not least, look at their capabilities and inventory.